For Glidden Paints "Temporada de Colores 2022" campaign, the visual identity and advertising strategy were developed with a focus on promoting up to 20% discounts on PPG and Glidden decorative lines. The campaign featured a series of visually compelling ads that showcased the richness and diversity of the color palettes available. By creating a cohesive and dynamic visual language, the ads appealed to a broad audience, ensuring that the quality and affordability of the products were effectively communicated. This strategic approach enhanced brand visibility and led to a notable increase in customer interest and sales.

Glidden Paints “Temporada de Colores” Campaign

2022

SERVICES

Visual Identity, Ad Design & Campaign Concept

Creative Direction: Keren Arias

Graphic Design: Keren Arias

Copy: Keren Arias